MMA Worldwide

Under Armour's New Face

Posted by Deshalen Barber on the 5 November 2009 | No Comments

Chalk one more major endorsement for MMA, as UFC’s poster child—George “Rush” St. Pierre—receives a lucrative endorsement from Under Armour Performance Apparel.

The apparel company provides respective athletes everything from rash guards to athletic combines to enhance the ability and sports savvy for the stars of tomorrow.

Under Armour apparel, which is synonymous for the popular catch phrase “Protect this House” could not have selected a better candidate to drive home their philosophy to the brass MMA followers. Upon St. Pierre’s arrival to the UFC, he has ensured fans and fighters alike that the octagon is his permanent residence, and he will do everything to protect his house.

Senior Vice President of Under Armour, Steve Battista could not be more thrilled about signing the Canadian to a multi-year endorsement deal, since he believes “Not only is George one of the biggest stars in one of fastest growing sports in the world, but his strategic approach and the energy he brings to each competition make him a special kind of athlete.”

St. Pierre is set to appear in various advertisement campaigns this holiday season that will feature Under Armour’s cold gear and it’s recharge post-workout suit, which will be followed by him being the face for the company’s BoxerJock and BoxerBrief Underwear line this spring.